Digital Product
I transform complex interfaces into delightful user experiences
Service Overview
Your product, platform, tool, or system is fundamental to the success of your business. Whether it's an internal software tool that empowers your employees to do their job effectively or the platform your users engage with on a daily basis, your product can help your business grow toward success or decline into failure.
That's why these types of products require custom design and development — to guarantee the best possible experience for your users and to help you reach your business goals.
A strategically designed product can save your employees hours of time each week by making tasks more efficient, help your platform grow by engaging more users, or simplify tasks that make the users work easier and more intuitive.
If your business relies on a custom product, you'll need a carefully planned and strategically designed solution to help meet your business goals.
Project types
Redesign an Internal Product
You've built an internal tool for your business that needs to be improved.
Redesign an External Product
You've built a software service or user platform that you sell to consumers.
Bring a New Product to Market
You've built a software service or user platform that you sell to consumers.
Related services
- Strategy & Analysis
- Branding & Logo Design
- Web Design & Development
- Copywriting
Project types
1. Redesign an Internal Product
Redesigning an internal tool or proprietary web software has its own unique challenges and risks. You likely have an in-house development team who will need to roll out the new design through multiple phases. Your key goals are likely to optimize human workflows, save users time, and make your internal processes more efficient.
I'll work with you to understand the needs of your staff and what inefficiencies a new design can solve for your team. A unique benefit of redesigning an internal product is that the timeline is typically more flexible and I'll have direct access to user feedback and testing opportunities.
It's not uncommon for internal development teams to be pressed for time. I'm able to code the front-end development (HTML/CSS) of designs to 1) make sure that my designs are coded to the visual specifications and 2) save your developers time by only requiring them to hook up my front-end code with their back-end code.
If you have an internal product that needs to be redesigned, I'd love to hear about your project!
Key Objectives
- Save users time
- Optimize human workflows
- Reduce errors and inefficiencies
Project Option
- Design Only
- Design + Front-End
- Design + Full Development
2. Redesign an External Product
Redesigning an external (consumer-facing) product is similar to redesigning an internal one, but with the added challenges of user acquisition, retention, and conversion. Additionally, branding, marketing, and advertising may come into play depending on your business and the overall needs of the project.
I'll work with you to understand the needs of your users and strategically plan how to roll out a new design that will meet your key business objectives. As with other digital products, I can code my designs to save your development team time and make sure the designs are coded perfectly.
With external product redesigns, it's common to also redesign the website that markets your product to potential customers. It's important that the marketing website looks and feels just as good as the product itself.
If you have a consumer-facing or SaaS product that needs to be redesigned, I'd love to hear about your project!
Key Objectives
- Drive signups & acquire users
- Increase user engagement
- Increase retention & lifetime value
Project Option
- Design Only
- Design + Front-End
- Design + Full Development
3. Bring a New Product to Market
I know that the road to bringing a new product to market is long, risky, and expensive. Your product will need a name, branding, design, development, marketing website, and launch strategy just to get to the first release on day one.
From there, you'll need to ship product updates and have a plan for ongoing support and maintenance. That's why it's imperative that the right team gets your project gets done right the first time.
My process minimizes your risk and makes the most of your budget. I'll work with your business to form a customized strategy for bringing your new product to market on time and on budget. I only take on projects I truly believe in to maximize your chances of success.
Key Objectives
- Establish product-market fit
- User acquisition and retention
- Create new business revenue
Project Option
- Design Only
- Design + Front-End
- Design + Full Development